Founder-led brand identity studio
Brand identity design for businesses ready to look as good as the ideas behind them.
Identity system / 01
Two perspectives, one recognisable identity.
A brand identity studio built around close attention, clear thinking, and visual systems that last.
Vaibhav Birajdar
Behind the brand is a person who cares about the details.
I’m a Brand Identity Designer focused on turning ideas into visual systems that feel clear, distinctive and built to last.
What I build
01
Brand strategy
Positioning, brand direction and visual territories that give the identity a reason to exist.
02
Visual identity
Logo systems, typography, colour and visual language built to make the brand recognisable.
03
Brand systems
Guidelines, applications, social identity and assets that keep the brand consistent after launch.
04
Launch & art direction
Creative direction and visual execution for brands entering the world with clarity and intent.
The work starts here.
Every great identity begins with a blank page, a sharp question and a reason to exist.
01
Discover
Understanding the business, audience and ambition.
02
Define
Finding the positioning and visual territory.
03
Design
Building the identity system.
04
Distinguish
Creating a brand that can own its space.
Design philosophy
Good design gets attention.
Great identity earns recognition.
A note from VB
Intentionally small. Direct by design.
You work directly with the designer shaping your identity — not through layers of account managers. That keeps the thinking sharp, the process honest and every decision close to the work.
Founder proximity
“I don’t just design logos. I build identities that make brands recognisable, credible, and memorable.”
Process
01
Discover
Understand the business.
02
Strategise
Define what the brand needs to own.
03
Create
Develop the visual identity.
04
Build
Turn the identity into a usable system.
05
Launch
Prepare the brand to enter the world.
Start here
Have an idea, business or brand that deserves to stand out? Let’s build something distinctive.
